Privacy Policy
Last updated: June 13, 2018
Introduction
Palms Resort is a hotel/resort in Myrtle Beach, South Carolina, we believe the privacy and security of our guests and visitors are of paramount importance and we are committed to protecting the data you share with us. This privacy policy explains how Palms Resort processes information that can be used to directly or indirectly identify an individual (“Personal Data”) collected through use of its website and platform.
For the purposes of this policy, Palms Resort defines the term “Guest” as any individual who has stayed or has an upcoming stay at Palms Resort and the term “Visitor” as an individual that visits our front-end website at PalmsResort.com and “Subscriber” as any individual who has provided contact information.
Any information stored on Palms Resort’s platform is treated as confidential. All information is stored securely and is accessed by authorized personnel only. Palms Resort implements and maintains appropriate technical, security and organizational measures to protect Personal Data against unauthorized or unlawful processing and use, and against accidental loss, destruction, damage, theft or disclosure.
Collection and use
The following sections cover the specifics of each of the three groups from which data is collected: website visitors, guests, and subscribers.
Website Visitors
If you are a Visitor to our website only, and not a Guest, then this section is relevant for you.
By visiting this website, you consent to the collection and use of your Personal Data as described herein. If you do not agree with the terms set out herein, please do not visit this website. If required by applicable law, we will seek your explicit consent to process Personal Data collected on this website or volunteered by you. Please note that all consent is voluntary. However, if you do not grant the requested consent to the processing of your Personal Data, the use of this website may not be possible.
Palms Resort may collect, record and analyze information of Visitors to its website. We may record your IP address and use cookies. Palms Resort may add information collected by way of site activity. Furthermore, Palms Resort may collect and process any Personal Data that you volunteer to us in our website’s forms, such as request forms, reservation bookings, and newsletter signup forms. If you provide Palms Resort with your social media details, Palms Resort may retrieve publicly available information about you from social media.
Such Personal Data may include your IP address, first and last name, your postal and email address, your telephone number, your job title, data for social networks, your areas of interest, interest in Palms Resort, and certain information about the company you are working for (company name and address), as well as information as to the type of relationship that exists between Palms Resort and yourself.
Palms Resort gathers data about visits to the website, including numbers of Visitors and visits, Geo-location data, length of time spent on the site, pages clicked on or where Visitors have come.
Purpose of processing personal data
Palms Resort uses the collected data to communicate with Visitors, to customize content for Visitors, to show ads on other websites to Visitors, and to improve its website by analyzing how Visitors navigate its website.
Sharing personal data
Palms Resort may also share such information with service vendors or contractors in order to provide a requested service or transaction or in order to analyze the Visitor behavior on its website.
Cookies
Cookies are small pieces of information sent by a website to a Visitor’s hard disk. Cookies cannot be used to run programs or deliver viruses to your computer. By continuing to visit the website, you agree to the placement of cookies on your device. If you choose not to accept our cookies, we cannot guarantee that your experience will be as fulfilling as it would otherwise be. We may also place cookies from third parties for functional and marketing purposes. The use of cookies is widespread and benefits the surfer.
Links to other sites
Please be aware that while visiting our site, Visitors can follow links to other sites that are beyond our sphere of influence. Palms Resort is not responsible for the content or privacy policy of these other sites.
Guests
If you are a Guest of Palms Resort, which includes anyone who has booked a stay at our property, this section is relevant to you and your data.
Guests should be aware that in booking a stay at our property, they could be disclosing information that could make them personally identifiable to Palms Resort agents and staff. The security and privacy protection implemented on Palms Resort site and booking systems does not cover this type of transfer or disclosure of personal information. For more detailed information concerning the protection of privacy when making a reservation, Guests may contact us by calling (843) 310-3429 or contacting [email protected].
Inquires
If you wish to inquire about your Personal Data that may have been collected by Palms Resort please contact us using the information at the bottom of this policy.
Collection of Guest data
Guest data includes data from individuals who have booked or will book a stay at Palms Resort, transferred or manually entered by a Palms Resort agent into their account for the purpose of providing and facilitating a stay.
Personal Data may include, personal contact information such as name, home address, home telephone or mobile number, email address, information concerning family or travel companions, lifestyle and social circumstances including age, date of birth, marital status, number of children, business contact details, gender, and other sensitive Personal Data.
The purpose of collecting Personal Data as part of a guest reservation will vary depending on the reservation specifics and may vary greatly. For Guests in the EEA, the property will be the “controller”, as defined in the Directive and the GDPR. The purpose will consequently be defined by Palms Resort.
Processing in the European Economic Area (EEA)
For Guests located in the EAA, all processing of Personal Data is performed in accordance with privacy rights and regulations following the EU Directive 95/46/EC of the European Parliament and of the Council of 24 October 1995 (the Directive), and the implementations of the Directive in local legislation. From May 25th, 2018, the Directive and local legislation based on the Directive will be replaced by the Regulations (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of Personal Data and on the free movement of such data, known as the General Data Protection Regulation (GDPR), and Palms Resort processing will take place in accordance with the GDPR.
Subscribers
Subscribers of Palms Resort include any Visitor and/or Guest who has provided relevant contact information in order to receive communications. This may be in either print or digital form. This section is relevant to Subscribers and their data.
Subscribers to Palms Resort should know they could be disclosing information that could make them personally identifiable to Palms Resort agents and staff. For more detailed information concerning the protection of privacy of subscribers, a Subscriber may contact us by calling (843) 310-3429 or contacting [email protected].
Inquires
If you wish to inquire about your Personal Data that may have been collected by Palms Resort please contact us using the information at the bottom of this policy.
Collection of Subscriber data
Subscriber data includes data from individuals who have opted in to receive information or communicate with Palms Resort, transferred, or manually entered by a Palms Resort agent into their subscriber account for the purpose of facilitating communication.
Personal Data may include, personal contact information such as name, home address, home telephone or mobile number, email address, information concerning family or travel companions, any data contained in a comments field competed by the Subscriber, and social circumstances including age, date of birth, marital status, number of children, business contact details, gender, and other sensitive Personal Data.
The purpose of collecting Personal Data as part a subscriber record is to provide the best possible communication experience. Subscribers in the EEA, the property will be the “controller”, as defined in the Directive and the GDPR. The purpose will consequently be defined Palms Resort.
Processing in the European Economic Area (EEA)
For Subscribers located in the EAA, all processing of Personal Data is performed in accordance with privacy rights and regulations following the EU Directive 95/46/EC of the European Parliament and of the Council of 24 October 1995 (the Directive), and the implementations of the Directive in local legislation. From May 25th, 2018, the Directive and local legislation based on the Directive will be replaced by the Regulations (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of Personal Data and on the free movement of such data, known as the General Data Protection Regulation (GDPR), and Palms Resort processing will take place in accordance with the GDPR.
Retention and deletion
Palms Resort will not retain data longer than is necessary to fulfill the purposes for which it was collected or as required by applicable laws or regulations. For Guest data, Palms Resort will have control for collecting data, and the duration for which the Personal Data may be kept. When a Subscriber’s account is terminated or expired, all Personal Data collected through the platform will be deleted, as required by applicable law.
Acceptance of these Conditions
We assume that all Visitors of our website, Subscribers of communication, and Guests of Palms Resort have carefully read this document and agree to its contents. If someone does not agree with this privacy policy, they should refrain from using our website or booking. We reserve the right to change our privacy policy as necessity dictates. Continued use and relationship with Palms Resort after having been informed of any such changes to these conditions implies acceptance of the revised privacy policy. This privacy policy is an integral part of Palms Resort’s terms of use.
Our Legal Obligation to Disclose Personal Information
We will reveal a user’s personal information without his/her prior permission only when we have reason to believe that the disclosure of this information is required to establish the identity of, to contact or to initiate legal proceedings against a person or persons who are suspected of infringing rights or property belonging to Palms Resort or to others who could be harmed by the user’s activities or of persons who could (deliberately or otherwise) transgress upon these rights and property. We are permitted to disclose personal information when we have good reason to believe that this is legally required.
Palms Resort Data Protection Officer
Palms Resort has a “Data Protection Officer” who is responsible for matters relating to privacy and data protection. This Data Protection Officer can be reached at the following address:
- Vacation Myrtle Beach
- 1144 Shine Ave., Myrtle Beach, SC, 29577
- (843) 945-4352
- [email protected]
Your Data Rights
At any point Palms Resort is in possession of or processing your Personal Data, you have the following rights:
- Right to access: you have the right to request a copy of the information that we hold about you.
- Right of rectification: you have a right to correct data that we hold about you that is inaccurate or incomplete.
- Right to be forgotten: in certain circumstances you can ask for the data we hold about you to be erased from our records.
- Right of portability: you have the right to have the data we hold about you transferred to another organization.
- Right to object: you have the right to object to certain types of processing such as direct marketing.
- Right to object to automated processing: you also have the right not to be subject to the legal effects of automated processing or profiling.
In the event that Palms Resort refuses your request under rights of access, we will provide you with a reason as to why, which you have the right to legally challenge.
Palms Resort, at your request, can confirm what information it holds about you and how it is processed.
For Further Information
If you have any further questions regarding the data Palms Resort collects, or how we use it, then please contact us by email at: [email protected], or in writing at:
Palms Resort
2500 N Ocean Blvd
Myrtle Beach, SC 29577 (843) 310-3429
What information do we collect?
We collect information from you when you register on the site, place an order, enter a contest or sweepstakes, respond to a survey or communication such as e-mail, or participate in another site feature. When ordering or registering, we may ask you for your name, e-mail address, mailing address, phone number, credit card information or other information. You may, however, visit our site anonymously. Like many websites, we use “cookies” to enhance your experience and gather information about visitors and visits to our websites. Please refer to the “Do we use ‘cookies’?” section below for information about cookies and how we use them.
How do we use your information?
We may use the information we collect from you when you register, book a reservation, enter a contest or promotion, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways: To personalize your site experience and to allow us to deliver the type of content and product offerings in which you are most interested. To allow us to better service you in responding to your customer service requests. To quickly process your transactions. To administer a contest, promotion, survey or other site feature. If you have opted-in to receive our e-mail newsletter, we may send you periodic e-mails. If you would no longer like to receive promotional e-mail from us, please refer to the “How can you opt-out, remove or modify information you have provided to us?” section below.
How do we protect visitor information?
We implement a variety of security measures to maintain the safety of your personal information. Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. When you place orders or access your personal information, we offer the use of a secure server. All sensitive/credit information you supply is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our databases to be only accessed as stated above.
Do we use “cookies”?
Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us remember and process the items in your shopping cart. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business. You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser (like Netscape Navigator or Internet Explorer) settings. Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your cookies. If you turn cookies off, you won’t have access to many features that make your site experience more efficient and some of our services will not function properly. However, you can still book over the telephone by contacting our reservation agents.
Do we disclose the information we collect to outside parties?
We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information unless we provide you with advance notice, except as described below. The term “outside parties” does not include our business. It also does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.
How can you opt-out, remove or modify information you have provided to us?
To modify your e-mail subscriptions, please let us know by modifying your preferences in the “Profile Center” section. Please note that due to email production schedules you may receive any emails already in production. To delete all of your online account information from our database, sign into the “Profile Center” section and remove your shipping addresses, billing addresses & payment information. Please note that we may maintain information about an individual sales transaction in order to service that transaction and for record keeping. Third party links In an attempt to provide you with increased value, we may include third party links on our site. These linked sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these linked sites (including if a specific link does not work). Changes to our policy If we decide to change our privacy policy, we will post those changes on this page. Policy changes will apply only to information collected after the date of the change. This policy was last modified on June 13, 2018.
Questions and feedback
We welcome your questions, comments, and concerns about privacy. Please send us any and all feedback pertaining to privacy, or any other issue.
Online Policy Only
This online privacy policy applies only to information collected through our website and not to information collected offline.
Your consent
By using our site, you consent to our privacy policy.